The Blog
Tactics, teardowns, operator playbooks.
Real writing from the team that runs the accounts. No SEO sludge, no generic listicles — just the plays we use on real treatment center accounts.
Featured · Attribution · 7 min · Jun 10, 2026
Why your cost per admit went up (and why it's not Meta's fault)
Cost per admit doubled overnight. Your agency blamed iOS, Andromeda, the algorithm. None of that is the real reason — and the real reason is fixable in two weeks.
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Creative · 9 min · May 28, 2026
The 4 creative angles every treatment center should be testing
Founder, alumni, clinical, and contrarian. The four Andromeda-ready ad angles we test on every treatment center account before we test anything fancy.
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Tech · 11 min · May 14, 2026
CAPI for treatment centers: the only guide you need
Server-side conversions, offline admit events, and EMR integration explained without the jargon. What to install, what to skip, and how to verify it's actually firing.
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Attribution · 8 min · Apr 30, 2026
Offline admit mapping: closing the loop between ad and bed
The gap between 'lead' and 'admit' is where every treatment center marketing budget goes to die. Here's how offline conversions fix it.
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Creative · 6 min · Apr 16, 2026
The Andromeda creative checklist for treatment centers
Andromeda rewards volume, diversity, and match quality. Here's the exact creative volume and format mix every treatment center should ship monthly.
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